Agentforce Marketing Account Engagement

Increase your revenue with Salesforce Agentforce Marketing Account Engagement and create exceptional cross-channel marketing experiences. Take control of your lead funnel and optimize it with intelligent scoring and profiling features.

What is Salesforce Agentforce Marketing Account Engagement

Salesforce Agentforce Marketing Account Engagement – formerly Marketing Cloud Account Engagement – is a B2B marketing automation platform that enables companies to pursue personalized cross-channel lead generation and nurturing strategies throughout the buyer journey. Align your marketing, sales – and service teams with key insights to make informed decisions and increase customer satisfaction.

The benefits

Agentforce Marketing Account Engagement empowers to:

Engage

Create strong relationships through personalized messages across different channels. Discover which tactics get the most engagement through A/B Testing.

Align

Bridge the gap between marketing, sales, and service with out-of-the-box attribution models. Share interactions across departments to deliver exceptional customer experiences from every department.

Nurture

Increase customer engagement with targeted, tailored communications based on your leads' position in the buyer journey. Automate decisions based on your leads' real-time interactions.

Qualify

Build and validate your customer profiles using automated scoring and grading. Use AI to identify common indicators for leads that are likely to convert and make actionable suggestions for next steps.

Extend

Connect with third-party applications such as webinar, SMS or surveys to increase customer lifetime value.

Analyze

Track pipeline performance and marketing ROI effortlessly with built-in reporting capabilities. Use AI to boost campaign performance and identify opportunities for improvement.

Engage

Create strong relationships through personalized messages across different channels. Discover which tactics get the most engagement through A/B Testing.

Align

Bridge the gap between marketing, sales, and service with out-of-the-box attribution models. Share interactions across departments to deliver exceptional customer experiences from every department.

Nurture

Increase customer engagement with targeted, tailored communications based on your leads' position in the buyer journey. Automate decisions based on your leads' real-time interactions.

Qualify

Build and validate your customer profiles using automated scoring and grading. Use AI to identify common indicators for leads that are likely to convert and make actionable suggestions for next steps.

Extend

Connect with third-party applications such as webinar, SMS or surveys to increase customer lifetime value.

Analyze

Track pipeline performance and marketing ROI effortlessly with built-in reporting capabilities. Use AI to boost campaign performance and identify opportunities for improvement.

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