Mensura

Brightfox partnered with Mensura to enhance their marketing strategy using Marketing Cloud Account Engagement. Our focus was on improving operational efficiency, lead generation, and GDPR compliance. Through targeted workshops and strategic automation, we enabled Mensura to deliver personalized, scalable marketing experiences while prioritizing customer data protection.

Customer Reach

With a network of more than 650 employee servicing around 55,000 customers.

Scalable Customer Centric Experiences

All-in marketing solution with Marketing Cloud Account Engagement.

Adoption Through Training

Providing tailored training for all end users.

Customer Reach

With a network of more than 650 employee servicing around 55,000 customers.

Scalable Customer Centric Experiences

All-in marketing solution with Marketing Cloud Account Engagement.

Adoption Through Training

Providing tailored training for all end users.

Employee Wellbeing through Advice, Inspiration and Solutions

Mensura is Belgium’s largest External Occupational Health Service that provides companies with advice, solutions and inspiration and helps to protect employee wellbeing. With a vast network of over 650 employees serving around 55,000 customers, Mensura is dedicated to improving work environments, prioritizing the physical and mental health of workers while minimizing absenteeism.

All-in Marketing Solution with Marketing Cloud Account Engagement

Mensura was looking for a comprehensive marketing solution that could deliver scalable, customer-centric experiences but also overcome challenges within the ever-evolving digital landscape.

The first step focused on increasing operational efficiency to ensure users are spending their time building exceptional marketing initiatives. The goal was to minimize repetitive and administrative tasks using built-in automation features offered by the platform such as audience and list management, database cleansing and validation, permission management and information gathering about subscribes.

The second phase aimed at improving lead generation for customer acquisition and retention. The goal was to handle interactions across various platforms like email, web, and social media. The focus was on nurturing leads and creating personalized customer journeys for each individual at any stage of their journey. This could go from monthly email programs such as newsletters and training courses to sector-specific facts and figures.

The challenge here was that, due to requirements, the setup of their marketing platform needed to happen in the classic environment of Marketing Cloud Account Engagement. Nonetheless, based on a combination of multiple pieces of information and interactions, any communication is sent in a customer-specific and personalized context.

Workshop Approach

Brightfox initiated two workshops to understand Mensura’s marketing automation needs, including the essential GDPR setup. The first workshop delved into setup requirements, covering template preferences, naming conventions, and potential social media integrations. In addition, Brightfox collaborated with Mensura’s web agency to ensure streamlined lead between Mensura’s website and the Marketing Automation Platform.

The second workshop identified growth domains that were partially incorporated into cross-channel campaigns over the past years of collaboration between Mensura and Brightfox. This included automated mail flows, incorporating existing and new customers through various channels.

Enhanced GDPR Protects Customer Data

With a database of over 200,000 prospects, Mensura needed a solution that complied with the regulation and provided transparency for each individual. Brightfox collaborated closely with Mensura to define and implement several initiatives on the classic platform, ensuring compliance.

Starting with the setup of Permission Passes to secure confirmed opt-ins, ensuring that everyone receiving communications had given their permission.

Additionally, Brightfox created a Profile Center page using standard landing page features. This page allowed recipients not only to access and manage their personal information but also to find information about their organization.

Lastly, an advanced consent-management process was implemented, making it easy for recipients to manage their preferences. These efforts collectively ensured that Mensura’s practices aligned with regulatory requirements and provided a smooth experience for recipients.

All the above-mentioned factors play a crucial role during the implementation to provide a consistent, clear – and transparent customer experience. But as well provide Mensura insights into their mailable database and where the needs of their (potential) customers are.

"With Brightfox, we have found more than just a good partner; they are professional, always available, and most importantly, they proactively think from our perspective. This collaborative approach consistently leads us to the ideal solution, crafted through a true partnership."

Jarryd NaegelsDigital Marketer at Mensura

Partnering for Success

Since initiating our partnership in 2017, Brightfox has played an essential role in driving innovation and enhancing Mensura’s operational efficiency through a series of strategic initiatives. Over the years, our sustained collaboration has deepened, reflecting a strong commitment to mutual growth and success. We still actively contribute and provide insights into new initiatives Mensura wants to launch. This goes from reviewing and validation customer journeys to suggesting optimizations so that no opportunity is missed.

Brightfox also took the lead to training end-users to use Marketing Cloud Account Engagement and enabling them to effectively become Super Users within the system.

Furthermore, ongoing adjustments and interactions ensure that Mensura can make the best use of its solution while adapting to the ever-changing digital landscape.