Marketing Accelerator

What is the Marketing Accelerator?

The Marketing Accelerator is a fast-track implementation program to help organizations realize quick time-to-value with Salesforce’s new generation of marketing technology built on Core and Data 360.

In this accelerator, we guide you through a structured and validated process — from defining your first use case to activating your first automated campaigns. Within just a few weeks, your team will be running personalized, data-driven journeys based on your live Salesforce data.

Key outcomes:

Operational Marketing Cloud Growth environment

Connected Data Cloud segments and consent management

Automated journeys for onboarding, nurture, or reactivation

Branded templates and campaign assets

Hands-on enablement for your marketing team

Accelerate

What to Expect

A clear, guided journey — from kickoff to go-live — following our proven Brightfox project methodology. Six focused phases to make your marketing activation fast, structured, and measurable.

Kick-Off & Insights

We start with your goals. Together, we define marketing objectives, audiences, and success metrics. A Salesforce Insights session aligns your team around best practices and what’s possible with Marketing Cloud Growth.

Workshops & Solution Design

In guided workshops, we translate your ambitions into concrete campaigns and data models. We design your first journeys, define data requirements, and ensure consent and compliance from day one.

Build & Sprint Cycles

Our consultants configure your Agentforce Marketing environment step by step. This includes Data 360 setup, segment creation, email templates, and your first automated journey. We work in short sprints with continuous demos and feedback moments.

Validate & Accept Solution

Before going live, you test and experience your own environment. We run a UAT session together, validating journeys, personalization, and deliverability.

Data Enablement

Instead of traditional migrations, we focus on enabling your existing Salesforce data. We validate and activate Data 360 segments, connect relevant entities, and ensure clean, actionable data.

Training & Go-Live

Your team learns how to operate the platform confidently through train-the-trainer sessions. We launch your first campaign together and hand over governance, templates, and best practices.

Kick-Off & Insights

Workshops & Solution Design

In guided workshops, we translate your ambitions into concrete campaigns and data models. We design your first journeys, define data requirements, and ensure consent and compliance from day one.

Build & Sprint Cycles

Validate & Accept Solution

Before going live, you test and experience your own environment. We run a UAT session together, validating journeys, personalization, and deliverability.

Data Enablement

Instead of traditional migrations, we focus on enabling your existing Salesforce data. We validate and activate Data 360 segments, connect relevant entities, and ensure clean, actionable data.

Training & Go-Live

Your team learns how to operate the platform confidently through train-the-trainer sessions. We launch your first campaign together and hand over governance, templates, and best practices.

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