BESIX

"Building" a Salesforce Success Story with BESIX.

Efficiency Boost

Transition to Salesforce Lightning increased user efficiency by 30%.

Project Management

Automated risk assessment reduced risk exposure by 25% in construction tendering.

Revenue Forecasting

Brightfox's solution predicted ongoing project revenue with 95% accuracy.

Efficiency Boost

Transition to Salesforce Lightning increased user efficiency by 30%.

Project Management

Automated risk assessment reduced risk exposure by 25% in construction tendering.

Revenue Forecasting

Brightfox's solution predicted ongoing project revenue with 95% accuracy.

Salesforce Revival with Brightfox’s Lightning Experience

Since first going into action in 1909, the BESIX Group has over the years grown into a multidisciplinary company with a leading position in its markets: construction, property development and concessions. BESIX Contracting specializes in construction, infrastructure and marine works, often in contracts with a high level of complexity. In Benelux and France, the Group’s regional affiliates ensure a strong presence and a local approach. BESIX also offers specialist niche solutions for the building market like deep foundations, geo-engineering, road construction, water treatment and cable and pipeline construction.

Backed by their experience in home markets, they have built up strong positions outside Europe. A typical example is the Middle East, where over a 50-year period they have built an impressive portfolio. This diversification in activities and geography pays off by reducing risk exposure.

Overcoming Salesforce Adoption Challenges

BESIX recognized the need for a Salesforce revival to enhance their operations. Brightfox, a trusted partner, entered the scene in 2016. After the completion of a Salesforce Audit, Brightfox made some recommendations to optimize the way of working and to streamline and automate the BESIX business processes.

"Brightfox's expertise has truly revitalized our operations at BESIX. Their introduction of key initiatives like automated risk assessment, and creation of BESIXforce, our tailored Salesforce platform, have significantly improved efficiency and project management. Brightfox is more than a partner; they are architects of our Salesforce success story."

ir. Olivier VanderkerkenDirector BESIX Estimating

A Streamlined Solution

Following a Salesforce Audit, Brightfox provided a roadmap for optimization. BESIX management agreed to embrace Salesforce Lightning, the modern user interface, and streamline their business processes. Certified Brightfox consultants were brought in to execute this transformation.

Brightfox’s role was pivotal in making this transformation a reality. They orchestrated the migration from Sales Cloud to App Cloud licenses, seamlessly transitioning BESIX from Classic to Salesforce Lightning. New features like Sales Path and Kanban were introduced, providing a more intuitive user experience. Custom Lightning Components, including Google Maps, a Project Timeline, and a Gantt Chart, were developed to enhance functionality. Ensuring that the BESIX team was well-equipped, they also provided comprehensive training.

Unlocking Efficiency: Key Initiatives

Brightfox didn’t stop at the basics. They embarked on key initiatives to drive project management and efficiency improvements. One such initiative was the implementation of automated risk assessment to categorize projects as high, medium, or low risk. Detailed approval processes were established to ensure precise approvals at each stage of construction tendering.

Another remarkable achievement was the creation of Automated Presentation Generation where users can easily create PowerPoint presentations for tender meetings. This involves gathering data from various sources, such as CRM, project specifications, client information, risk assessments, financial details, and partnership structures, and generating presentations using Conga Composer.

Additionally, Brightfox enabled revenue forecasting through a system that relied on project milestones to predict revenue for ongoing projects. This provided BESIX with valuable insights into their financial future.

The BESIXforce Platform: Tailored for Success

BESIXforce, as BESIX calls its Salesforce platform, was tailored to meet the unique needs of the merged BESIX. It boasts a suite of efficiency-enhancing features, including automated price requests, quote cloning, client satisfaction surveys, and detailed dashboards. Data migration from a custom CRM system was seamlessly executed, ensuring continuity.