Henrad

Streamlined Sales processes & Customer 360 view

Enhanced Customer View

Salesforce implementation provided a 360° view of customers, improving customer insights and interactions.

Efficiency Gains

Automated sales processes led to a 25% reduction in administrative tasks, allowing the sales team to focus more on customer needs.

Streamlined Interactions

Personalized multi-lingual quotes and automated updates resulted in a 30% increase in efficiency for sales interactions.

Enhanced Customer View

Salesforce implementation provided a 360° view of customers, improving customer insights and interactions.

Efficiency Gains

Automated sales processes led to a 25% reduction in administrative tasks, allowing the sales team to focus more on customer needs.

Streamlined Interactions

Personalized multi-lingual quotes and automated updates resulted in a 30% increase in efficiency for sales interactions.

Beautifully Designer Radiators for Modern Living!

Henrad is part of the Ideal Stelrad Group of companies. Their products are available from stockists and independent merchants across Europe, who are supported by their field-based sales & business development team. Their pan-European R&D and technical department in Belgium are at the forefront of radiator technology and have a team of product management, marketing and customer support.

At Henrad they are proud of their outstanding reputation for service and product reliability.

Henrad's Challenge

Henrad sought a CRM platform that prioritized comprehensive 360° visibility of the customer, emphasizing more than just data input. Their requirements included an automated sales process for enhanced insights into the sales pipeline, optimized interactions with contractors, and the ability to send multi-lingual quotes to customers with personalized details while adhering to a standardized template. Automation of matching opportunities and quotes sent to customers was also requested to update opportunity stages automatically, alleviating manual intervention by sales executives. Additionally, the objective was to retrieve similar quotes to enhance transparency in pricing approaches. The implementation also aimed to generate reports and dashboards offering both sales representatives and sales management a clear view of the company’s key performance indicators (KPIs).

"Brightfox has implemented Salesforce Sales Cloud, together with a streamlined and harmonized sales process, allowing our sales organizations to focus more on the customers and their needs, and less on administrative overhead."

Koen MannaertsSales Director

Approach and Services

Brightfox has implemented Salesforce Sales Cloud, together with a streamlined and harmonized sales process, allowing the sales organization to focus more on the customers and their needs, and less on administrative overhead. Harmonization and partial automation of the sales processes improved sales tracking and visibility, giving them the ability to quickly interact with their vendors, helping them to keep better track on their sales funnel and provide clear insights that lead to streamlined marketing actions.

Project Steps and Ongoing support

Through engaging workshops, we gathered and analyzed business requirements, subsequently transforming them into User Requirement Specifications (URS) to serve as the foundation for the implementation track within the Salesforce Sales Cloud. We crafted harmonized sales processes and workflows, complemented by user-friendly reports and dashboards to aid both Sales Teams and Sales Management. Following comprehensive hands-on training, end-users were empowered to harness the capabilities of a centralized CRM Solution. Since 2014, ongoing support and post-project changes have been consistently provided.