ERA

A State-of-the-Art Real-Estate Solution.

Comprehensive Solution

ERAforce introduced a robust platform with 200+ features, reshaping the real estate industry.

Extensive Network

Serving over 100 offices and 500+ users, ERA Belgium needed an integrated solution for efficient operations.

Centralized Access

ERAforce's centralized platform allows every ERA agent to access, consolidate data, and utilize over 200 functionalities for informed decision-making.

Comprehensive Solution

ERAforce introduced a robust platform with 200+ features, reshaping the real estate industry.

Extensive Network

Serving over 100 offices and 500+ users, ERA Belgium needed an integrated solution for efficient operations.

Centralized Access

ERAforce's centralized platform allows every ERA agent to access, consolidate data, and utilize over 200 functionalities for informed decision-making.

Digital meets human: A future proof solution in the real estate market.

ERA is a community of real estate brokers and agents. Agents directly influence new ERA products that benefit homebuyers and sellers. And for today’s consumers, align their strengths with their need for relevant information, new ways of collaborating, and guidance through the home buying and selling process.

In the dynamic world of real estate, staying ahead requires innovation and adaptability. ERA Belgium recognized this and started on a journey of transformation with the introduction of their visionary ERA 2.0 strategy under the leadership of CEO Johan Krijgsman. At the heart of this strategy was the commitment to “Digital meets Human,” a philosophy aimed at leveraging cutting-edge technology to differentiate and elevate the ERA network in the evolving real estate landscape.

Replacing Legacy Systems with a Visionary Platform.

ERA Belgium was looking to replace its legacy CRM/Sales application with a platform, that could bring a future-ready solution that not only sustained their existing operations but also fueled innovation to better serve homebuyers and sellers.
With over 100 offices and 500+ users, the complexity of managing customer relationships, property sales, rentals, and new construction projects demanded a seamless and integrated platform.
Additionally, the company sought a way to enhance the onboarding and training of brokers and agents while ensuring efficient collaboration between the network and ERA Belgium’s headquarters.

"ERAforce transformed our real estate operations, bringing together cutting-edge technology and human touch. The result is not just a platform; it's a strategic differentiator, embodying the success of our 'Digital meets Human' philosophy."

Johan KrijgsmanCEO ERA

Partnering for Transformation.

In collaboration with Brightfox, ERA Belgium initiated a comprehensive evaluation of its needs through workshops. The journey embraced an agile methodology, characterized by iterative sprints targeting specific modules. The result was ERAforce, a powerful solution built on the Salesforce platform.

ERAforce facilitates customer relationship management and streamlines the entire spectrum of commercial processes. The system features digital task administration and efficient agenda scheduling. To cater to the complex needs of the real estate sector, the platform incorporates over 200*** tailored functionalities.

ERA’s uniqueness lies in its central platform accessed by every ERA agent, enabling data consolidation, reporting, and dashboards. The ERA Belgium headquarters also utilizes the ERA CRM app on the same platform to manage prospecting and member follow-up.

*** These functionalities include: contact and prospect registration, task and agenda management, automated workflows for more efficiency and less time-consuming, real-time processing of responses from property listing sites, automated content publication, integration with ERA's national website, prospect capture from the ERA website, dynamic PDF document generation, applications for property valuation and comparative market analysis, new construction project management and publication, intelligent search engine for ERA network offerings, automated mailing system for relevant listings, automatic generation of sales and project reports, integration with Outlook, and more.

Customization for Uniqueness.

ERAforce leverages the Salesforce Sales Cloud platform edition as its foundation. Custom programming and configuration within this context cater to ERA’s specific needs. The development involves object-oriented programming languages for database objects, page layouts, Apex classes, triggers, Visualforce pages, and Lightning component development. JavaScript is used for dynamic interactions. By starting with the Salesforce platform and tailoring it using the above tools, ERA was able to create a solution perfectly aligned with their network’s requirements.

Results and Future Outlook.

The culmination of this collaboration, ERAforce, introduced over 200 innovative features, reshaping the real estate landscape. It became a strategic differentiator, fostering seamless collaboration, informed decision-making, and elevated customer experiences. ERAforce marked a shift in real estate management and marketing, reflecting the success of the “Digital meets Human” philosophy.