KMSKA

Discover how Brightfox helped the Royal Museum of Fine Arts Antwerp (KMSKA) transform visitor engagement with a complete Salesforce solution. From personalized communications to social media monitoring, we provided KMSKA with the tools to deepen connections and broaden their audience. Explore how we delivered a tailored, branded platform that elevates the museum experience for over 600,000 visitors annually.

Personalized Communications

Enhance customer loyalty and visitor experience with Marketing Cloud

Social Media Monitoring

Engage with customers on their favourite platforms

A Museum with a Mission

Over 600.000 annual visitors from all over the world visiting more than 13.000 works of art

Personalized Communications

Enhance customer loyalty and visitor experience with Marketing Cloud

Social Media Monitoring

Engage with customers on their favourite platforms

A Museum with a Mission

Over 600.000 annual visitors from all over the world visiting more than 13.000 works of art

Showcasing a World of Art

The Royal Museum of Fine Arts Antwerp is a public institution of the Government of Flanders and the only Flemish Museum with scientific status. The principal mission of the KMSKA is the maintenance, management and expansion of the collection; the scientific study of the collection and the enhancement of its accessibility; the organization of exhibitions and the development of public engagement activities.

The KMSKA subscribes to the Statutes of ICOM, the International Council of Museums. Thanks to its exceptional collection, the KMSKA is a museum of international stature.

360° View of the Visitor through the Marketing Cloud

Linking the existing database with Salesforce Marketing Cloud to allow KMSKA to get a 360° view of the visitor in one portal. The tool will allow KMSKA to optimize customer service by sending personalized communication to visitors at the right time. It will also contribute to customer loyalty and the visitor experience. KMSKA can stay in touch with visitors and patrons throughout the whole experience, but also after they have visited the museum. In this way, they will bind people to the organization.

Implementing the social media monitoring system will allow KMSKA to see at a glance what appears around them on various social media channels. In addition, they can schedule messages and campaigns, listen broadly and engage with the public. This will also enable them to analyse their social media efforts.

A Branded Platform with a Personal Touch

Brightfox delivered a complete KMSKA-branded solution, built on the specific requirements of the communication team. Next to the standard KMSKA templating of emails and registration pages, Brightfox also guided KMSKA in the setup of engaging Marketing Cloud journeys.

This is particularly useful in broadening the relationship between the visitor and the museum and is based on their communication profile and response to ongoing engagement with KMSKA. Visitors will receive a set of hyper-personalized messages during a specific timeframe, leading them to other content or guiding them to relevant information.

Improving Social Engagement

To reach a wider audience than the known visitors, KMSKA implemented Social Studio. This solution combines the capabilities of ‘listening, engaging and analysing’ on all KMSKA social channels.

Based on these social interactions, the museum can set up further triggered activities in Salesforce CRM or Salesforce Marketing Cloud.

Choosing the Best of the Best

KMSKA’s array of product solutions is tailored to enhance various facets of its operations. At the forefront is the dynamic Salesforce Marketing Cloud, a powerful tool designed to elevate and optimize marketing strategies. Complementing this is the Salesforce Service Cloud, which provides a comprehensive suite of tools to enhance customer service and support functions, ensuring a seamless and responsive experience for clients. Thanks to the Salesforce Nonprofit Success Pack (NPSP), KMSKA can benefit from the unique requirements of nonprofit initiatives. Together, these solutions form a cohesive technological ecosystem, empowering the museum to navigate the complexities of marketing, customer service, and nonprofit endeavours with efficiency and innovation.