Meubelbeurs

Meubelbeurs Brussels streamlined its international furniture fair using Salesforce Sales Cloud and a mobile scanning app. The solution enhanced event management by tracking attendance in real time, managing invitations, registrations, and hotel stays, and generating valuable insights. This partnership with Brightfox optimized efficiency and improved the visitor experience.

Annual Fair with International Flair

Hosting renowned event for international furniture manufacturers in Brussels.

Mobile Scanning App

Real-time tracking of visitor attendance and presence in the exhibition halls.

Adopting Salesforce Sales Cloud

Manage invitations, register visitors and manage hotel stays – leveraging the strength of Salesforce for event management.

Annual Fair with International Flair

Hosting renowned event for international furniture manufacturers in Brussels.

Mobile Scanning App

Real-time tracking of visitor attendance and presence in the exhibition halls.

Adopting Salesforce Sales Cloud

Manage invitations, register visitors and manage hotel stays – leveraging the strength of Salesforce for event management.

Providing a Stage for Furniture Manufacturers

Since 1937, this trade fair in Brussels has connected furniture manufacturers with the furniture trade. First nationally, later internationally. Exhibitors from Belgium, the Netherlands, Germany, Italy and other European countries present their latest collections here on 66,000m². The commercial value on we store floor is the starting point here. Visitors and exhibitors appreciate both the businesslike and convivial atmosphere at this fair. Creating a pleasant environment where it is nice to meet people from the sector and do business is what the Brussels Furniture Fair is good at.

Our First Major Project: A Partnership Rooted in Innovation

In 2014, Meubelbeurs became our first major client when we were still operating as Gen-C. This collaboration marked a milestone in our journey and set the stage for our expertise in leveraging Salesforce technology to transform event management. Together, we created innovative solutions to meet the demands of a growing, dynamic trade fair.

Reflecting on the partnership that began nearly a decade ago, Meubelbeurs expresses utmost satisfaction with Brightfox’s transformative impact on its operations. From Gen-C to Brightfox, we are proud to have been part of their growth journey.

Cutting Costs and Leveraging Flexibility

Meubelbeurs, a leading organizer of annual trade fairs for furniture manufacturers, faced the challenge of streamlining their event management process. They required a comprehensive solution to efficiently manage the entire trade fair experience for exhibitors and VIP guests alike. Seeking a robust platform, they turned to Salesforce, enabling them to seamlessly handle tasks such as sending invitations and follow-ups, managing visitor registrations, and generating insightful reports to measure the fair’s value for both organizers and attendees.

Integration of Scanning Data in Sales Cloud

Meubelbeurs, in collaboration with Brightfox, has revolutionized their visitor management system to enhance the efficiency and effectiveness of their furniture trade fair. Brightfox’s innovative visitor registration app seamlessly integrates with Salesforce, enabling real-time tracking of visitor attendance and providing invaluable insights into attendee demographics. With the ability to scan tickets and instantly transfer data to Salesforce, Meubelbeurs can effortlessly monitor the presence of visitors in the exhibition halls, crucial for managing hotel stays and ensuring a fulfilling fair experience. Additionally, leveraging Salesforce for inviting visitors has streamlined the invitation process, further optimizing event planning. Meubelbeurs expresses utmost satisfaction with the partnership with Brightfox, underscoring the transformative impact on their trade fair operations.