Lookback on 15 Years of Brightfox
Back to 2009
In 2009, the first Salesforce-focused company within the Cronos Group was founded, which was called Improbiz. It was a time of new ideas and hard work. Salesforce itself looked very different as well, with its early “No Software” campaign just starting to gain traction. For us, those early days were about learning and building a foundation to put Salesforce on the map in the Benelux.
The Salesforce logo evolution
The Early Years
By 2010, we became a Registered Salesforce Partner, hired our first consultant (who’s still with us today!), and signed our first customer. Big changes came our way when the company was rebranded to GEN-C, marking a fresh start with a new name and identity. These changes gave us direction and energy to grow further.
Becoming Brightfox
Fast forward to 2014, we secured our first major project with ERA, one of Belgium’s largest real estate agencies. This was a significant milestone, as it marked the beginning of our ability to deliver comprehensive end-to-end Salesforce solutions. ERA remains one of our loyal customers to this day, a proof of the strong partnership and successful outcomes we’ve achieved together.
Becoming Brightfox
By 2016, we achieved the Salesforce Silver Partner status for our proven expertise and success in implementing Salesforce solutions. Becoming a Silver Partner meant we had access to additional Salesforce resources and opportunities, enabling us to grow further and take on larger, more complex projects.
That year, we also hosted one of our biggest events at that time, which was held at Tesla in Antwerp. While we had organized smaller events in the past, this one stood out. The focus was on Salesforce Marketing Cloud, showcasing business cases and helping companies define their ‘Marketing Automation Roadmap’ through hands-on sessions.
Becoming Brightfox
In 2019, a key moment in our journey occurred. GEN-C merged with 7dots, another Salesforce Partner. This merger combined our strengths and expertise, creating a stronger, united company. From this collaboration, Brightfox was born. With a new name and identity, we expanded our services and established ourselves as a leading Salesforce Partner in the Benelux region.
Adapting and Growing
The pandemic in 2020 brought new challenges, but we adapted quickly. Virtual events and remote collaboration became part of our daily work, and we continued to grow. That same year, we reached the highest level in the Salesforce Partner Program, becoming a Salesforce Summit Partner.
Quality and Security
In 2021, we achieved ISO 9001 and ISO 27001 certifications, which is a proof of our commitment to quality and security. These certifications were essential for us as we often work with customers operating under strict regulations. Achieving these standards ensures that we meet the highest requirements for quality management and information security, giving our customers confidence in our processes and solutions.
Making an Impact
In 2021, the Spire group was founded, bringing together 7 Salesforce competence centers from the Cronos Group. This collaboration unites experts across different areas to better support customers and handle complex Salesforce projects. By working together, we became the largest local Salesforce Partner in Europe.
Two years later, in 2023, our efforts with Spire were recognized when we were named “Belux Salesforce Partner of the Year” during the Salesforce Partner Kickoff event in Brussels. This recognition highlighted the strength of our collaboration and the impact we’ve made in the Salesforce ecosystem.
Sustainability
As part of the Cronos Group, we have been working for years to make our car fleet greener. Today, most of our cars are fully electric, helping to reduce our carbon footprint.
Another project we are proud of is our yearly tree-planting initiative. Since 2021, we have joined the global #1TrillionTrees initiative to help restore nature. This event, driven by Salesforce, brings together Spire members and partners who team up to make a real impact on the environment. In 2022, we planted 2,000 trees—that’s about 1 hectare, which is roughly the size of two football fields.
Rising Star
2023 was filled with milestones. We were nominated for Trends Gazellen, recognizing us as one of the fastest-growing and most innovative companies in the region.
Additionally, we took on a rebranding journey, introducing a modern, human logo and launched a new website that reflects who we are today.
Logo evolution from 2009 until today
Looking Ahead
2024 is a year of celebration. We marked 15 years of hard work, growth, and success with our colleagues, customers, and partners. From playing in the Salesforce Ohana Football Cup to strengthening team connections at company events, the Brightfox spirit has never been stronger.
As we look to the future, our focus remains clear: delivering expert Salesforce solutions and growing together with our customers and partners.
Thank you for your trust and support which have been essential to our success.
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